The People
Samuel Stroube/flickr
Who are you?
The Good for You community consists of professionals and young professionals ranging from 20- to 60-years-old. They likely hold a bachelors degree or higher and would identify as middle class. They also have active lifestyles, frequenting Lake Michigan and Chicago’s many parks and museums.
This community would describe themselves as environmentally and health conscious, putting a lot of thought into how to live sustainably and how to prepare healthy, delicious food for themselves and their families.
The Good for You community could potentially consist of is 300,000 Chicagoans.
Good for You Persona- Annie is a married 35-year-old with a 5-year-old son. She works in public relations at the Field Museum and she and her husband recently bought a house in Chicago’s Logan Square neighborhood. Annie is thinking of installing a green roof and is currently in the process of replacing all her appliances in favor of energy and water friendly models. Annie likes to plan weekly family outings so she is always interested in special events going on in the area.
What do you read/watch/listen to?:
A typical Good for You follower also follows local Chicago publications including the Chicago Tribune, Chicago Reader, Time Out Chicago, Chi-Town Daily News, and The Windy Citizen. The also follow local television programming such as Chicago Tonight and Check, Please! and listen to public radio.
When it comes to national content interests, Good for You followers frequent the New York Times Web site and enjoy reading through the Sunday New York Times. They also enjoy reading Good Magazine, Bon Appétit, The New Yorker, and The Believer.
But the Good for You community doesn’t just look to media to keep them up to date on important information. They also appreciate learning about new blogs, local events, and local movements through word of mouth.
How do you talk to each other?
This community engages in online discussions of diets and recipes (The Wild Kitchen) as well as alternative medicines (The Dream Time).
Here is a breakdown of where Good for You readers follow discussions about what’s good for you:
Twitter: 60%
Facebook: 50%
Myspace: 10%
Blog comments: 40%
News media: 100%
Social gatherings: 90%
When it comes to social media, they are likely to use Facebook primarily as a means of sharing pictures and Twitter as a way of staying informed on both national and local news.
Of those who said they followed online discussion, most said they usually just listen to the conversation, rarely posting their own comments.
One suggestion for improving communication in the community was to do so through organized live events.
Other blogs this community follows include:
CTA Tattler – Mass transit in Chicago.
Active Transportation Alliance Blog – Biking in Chicago.
WBEZ Blog – Chicago public radio.
Free Sh*t Chicago – Free stuff, places, and events in Chicago.
Practically Green – Living the eco-friendly life in Chicago.
Breath, Body and Balance – Seeking wellness in Chicago.
Check out In the Future … and the Good for You Overview for more information.